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THE GAME PARTIED IT UP FOR HIS SNEAKER
game3.jpgA launch party was held at New York City’s Quo Tuesday night for “Hurricane by 310,” a new signature sneaker line fronted by The Game for 310 Global Brands. Slated to release for the 2005 holiday season, the shoe is the company’s first step into the athletic footwear arena and is said to reflect the style and personality of the Compton-born rapper. In addition to the street sneaker, 310 is set to follow up the athletic shoe with a performance basketball sneaker in the first quarter of 2006. Game's partnership between 310 Motoring began before the rapper inked with Aftermath. Then unsigned, Game partnered with 310 Motoring founder Marc Laidler back in 2001. Together Laidler and Game created the signature “Hurricane” shoe. Partygoers were treated with an open bar, ‘Hurricane’ T-shirts and wristbands, and V.I.P area. Biz Markie fired up the crowd on the turntables, while Don P, Jacob the Jeweler, Kangol, Mad Linx, and Grafh were in attendance. The Game's launch party was a follow-up appearance after an all-star basketball game at the annual Rucker's Basketball Tournament in Harlem with Golden State Warriors’ Baron Davis, Washington Wizards’ Gilbert Arenas, and Boston Celtics’ Paul Pierce. Meanwhile the West Coast rapper’s album, The Documentaries, is holding down the Billboard charts at #18, after a 22-week run. Here Game talks about what drives him to keep going. [Actuality #4 The Game on what drives him…17sec]
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